What to upload on Instagram: Surveys
This made use of to be one of my leading post referrals on Facebook, however since they punished requesting for Sorts or Shares, Survey articles have fallen in popularity.
Which’s why I’m delighted to see them coming up on Instagram. Individuals love to classify themselves. They like to feel part of a community. And also surveys give them that.
What to post on Instagram: Product-focused web content
Every now and then you need to be more than simply a pet-posting pollster. You require to remember that Instagram is also an area where you can display your products as well as encourage individuals to acquire them.
This is specifically real if you’re a merchant (and your items are attractive).
Simply remember you can’t connect to your products within the post copy itself, so advise people that the “store link is in bio” – and also continually update that link so it sends individuals to your item landing page.
Alternatively, experiment with Instagram Stories, as those do make it possible for customers to swipe as much as navigate to a linked page.
What to publish on Instagram: Seasonal content
Tapping into what people are currently thinking about surpasses vacations and also existing occasions. A terrific means to connect with Instagram customers is to interest their excitement (or do not have thereof) for the periods.
What to post on Instagram: Tale web content
Tale blog posts are a little bit of a challenge, and also better done by using video clip, yet they’re a powerful strategy.
Individuals enjoy to hear tales, as well as we’re even more able to bear in mind what we hear if it’s informed in story style.
For example, when Groove tested the addition of a story to their write-up, they saw a 300% boost in time-on-page.
It’s just as effective on social media sites.